NAA – studio di Negar Azhar Azari


NAA – studio di Negar Azhar Azari

via dei Serragli, 59a/r

50124 Firenze

ph. 055.9754413

Naa-Studio, Contemporary Jewelry Shop, is an experimental laboratory for "contemporary and design jewelry", a new concept in Florence, for those who love to wear a unique jewel at an affordable price.

A, 60 mq laboratory shop of unique treasures such as: rings, bracelets, earrings, necklaces, usb port, frames and so much more carved and sculpted by hand using the Florentine traditional techniques. The perfect union of design and tradition.

NegarAzhar-Azari, a young Florentine woman with Persian origins, had always thought to bring contemporary jewelry that can mainly be found in art galleries, to a new environment where people can have an easier access to it, something like the "democratization of art", using materials not necessarily precious (bronze, iron, wood, ebony, leather, textiles and various semi-precious stones or synthetic), but of great artistic value and design at an affordable price.




Several important elements make the area into a strongly unified front when it comes to spotlighting its economy. The district’s craftsmanship—characterized by both tradition and innovation, remains fundamental. Similarly, its many shops bring a dynamic feel to the streets and squares. Here, you’ll find myriad small atelier, where tradition and avant-garde expertise inspire the search for quality materials and original lines. Hospitality abounds and the area’s culinary traditions can be easily enjoyed throughout the neighborhood as restaurants and eateries welcome each visitor with traditional dishes, famous for their simplicity and genuine flavor